Food safety and China: Levering New Zealand's positive image

6th February 2010

Beijing-based Henry Acland reports on significant interest from China in innovative, efficient and safe methods of food production in New Zealand.

"Developing New Zealand’s knowledge economy does not require wholesale reinvention, but rather building on our already innovative agriculture sector and raising our levels of expertise in food production," he explains.

"Enthusiastic buyers of such knowledge will come from developing countries in Asia, such as China, where the rapidly expanding middle classes are demanding better quality food."

"Relationship building is essential in any part of the world, but nowhere, it seems, is it valued as highly as in China. Chinese government officials are wary of dealing with institutions until they have developed trusting relationships with well placed individuals within them."

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asia nz: online